Branding? Corporate identity?
Isn't it just a logo?Maybe that's how it starts out but it goes way beyond being ‘just a logo'. A brand identity represents your company's values, services, ideas and personality. A consistent and well-positioned brand can do your advertising, it can generate loyalty from your customers, and make you the envy of your competitors.
Sure, there can be a logo, a distinctive font and colour scheme, but it's how you choose them and pull them all together that sets you apart.
"A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it."
Powerful stuff. But then again, isn't that what you want from your brand?
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