Get the message.
Take advertising off the page.

When you hear that word, advertising, what springs into mind?
Shake ‘n’ Vac? Guinness is Good for You? A Mars a Day?

There’s no avoiding it, advertising is everywhere. From the moment you wake up it seems that someone is trying to sell you something through advertising on the TV or radio, in the press or the back of a bus.

But advertising doesn’t have to be obvious. The internet, direct mail, ambient, viral, word of mouth, point of sale, SMS, street furniture. This is a non-exhaustive list as there are no limits to size and shape of advertising media to get your message across. 

Bounce those ideas around: we've become very familiar with creative ideas that start life as ‘what if we…’ or ‘hey, how about…’

But just remember, there will always be someone who will declare that they tried advertising once and it didn’t work.

I think we all know the reason why.