ow do you make a direct mailer stick? Obvious, you make it sticky.
Make it jump out from the morning's post, catch your customer off guard. "I wasn't expecting that, but now I'm interested...
Maybe it's a slow burner, sitting on a desk for a few days, being picked up, read, put down again. Maybe it gets passed around the office. Maybe it gets your website a few more visits. Maybe it generates that phone call which leads to new business.
Unfortunately we can't do maybe's, but we can certainly do sticky.
