Ford Campbell

The entrepreneurial choice

Mergers and acquisitions finance finding company Ford Campbell needed a more contemporary edge to their well-established brand.

Ford Campbell’s Changing Horizon team are: Lead Designer Steve Carne and Key Account Manager Sarah Forsyth.

Changing Horizon’s Key Account Manager Sarah said: “Ford Campbell wanted to elevate their branding and heighten brand awareness. They needed conference materials and other promotional literature on a tight time scale. We became their ‘rapid response unit’ producing promotional materials which worked with their corporate ethos and ensured their company left a strong positive impression on seminar delegates. We continue to work on brand coherence with them to ensure they keep a consistent look and feel.

“They are fabulous to work with, have a high skill level in the company and are very professional. I like their pace, focus and drive. They set extremely high standards for themselves and for their branding but they are always very quick to acknowledge successes.”

Changing Horison’s Lead Designer Steve said: “Ford Campbell came to us with an established brand and a strong image which worked well for them but they are an energetic, dynamic business and we wanted to introduce more life into their visual identity to reflect those qualities. “Working within their brand guidelines we have been able to give them a more striking art direction, it’s still very professional but with a more contemporary, cutting-edge feel."

“We are all really passionate about what we do. We put our hearts into it. Design is not something I ever put down - I’m always thinking about projects, designing, drawing, painting. For me it’s a real pleasure to come to work and do what I love doing.”

Neil Worsley, Ford Campbell, said:

“We looked at a lot of agencies before we chose to work with Changing Horizon. We liked their personal approach and the fact they have a very flat team structure, we knew if we needed to speak to someone at the top they would always respond.

They have really fresh design which appealed to us and we are very like-minded. Like us, they are quick-thinking and fast-moving and they’ve never let us down. They have consistently stood up to our demands and we certainly see ourselves continuing to work with them in the future.”