Direct Mailing is intended to emphasise the focus on the customer, allowing businesses to push specific ‘call-to-action’ messages directly towards their target audience.
The targeted nature of this form of advertising allows you to get your intended message to those who will benefit from it the most, be it existing customers, new customers, or prospective customers. In addition to targeting consumers with relevant campaigns, Direct Mail pieces can be customised to include names and other personal information. This tailored touch means that customers are more likely to heed your message and follow through with a response.
It is a process that can be practiced by companies of all sizes, with a well-executed advertising campaign capable of proving a positive return on investment by reviewing the response from the specific call-to-action. Measurement of results is a fundamental element in successful Direct Mailing. It is much easier to track the success of a Direct Mailing campaign in comparison with regular advertising. If a campaign consisting of 1000 distributions resulted in 100 responses to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. These figures of efficiency are difficult to monitor and calculate in regular advertising that uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer.
At Changing Horizon we can aid you in getting the most from your Direct Mailing campaigns. We have experience in creating flyers, leaflets and other advertising media in a variety of shapes and sizes to suit your project. You don’t need to feel the necessity to be constrained to generic sizes such as A5 or DL either, as we can offer a bespoke service tailored directly to your advertising requirements and intentions.