Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store.
Magento’s intuitive administration interface features powerful marketing, search engine optimisation and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs.
Magento feaures include:
- Marketing promotions and tools - such as promotional pricing, gift vouchers
- Analytics and reporting - admin dashboard for report overviews, abandoned shopping cart info
- Site management tools - web services api, one click upgrades, control multiple stores from one admin panel
- Catalog management - batch import and export
- Catalogue browsing - google base integration
- Product browsing
- Mobile Commerce
- Checkout
- Shipping
- Payment
- Customer Service
- Customer Accounts
- Order management
